Gen-Z on SEO

The Potential Impact of Gen-Z on SEO

Generation Z, also called the Zoomers, is the group of people who were born from 1997 to 2010, surprisingly comprising around 30% of the world’s total population. A great percentage of them are already part…
The Importance of Internal Links

The Importance of Internal Links in SEO

When it comes to Search Engine Optimization (SEO), internal links are just as important as content and are crucial to SEO success. Internal links allow for seamless navigation around a website and support your SEO…
Improve Schema testing

How to Improve Schema Testing & Execution Using these Top 7 Mechanisms for Structured Data

Ever wondered why Google isn’t showing your structured data? This could be a result of a poorly organizes markup and could be holding your potential results at bay. This is why it’s important to have…
What is the SMITH algorithm?

Google’s New SMITH Update Trumps BERT Search Algorithm

The SMITH—Siamese Multi-depth Transformer-based Hierarchical—algorithm is Google’s latest and greatest model for understanding long-form documents. This algorithm is an exciting innovation in document matching, which Google promises can outperform its predecessor when processing longer documents…
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