How to Generate Content Marketing Ideas for Your B2C Clients

B2C content marketing can sometimes be challenging. There are a lot of businesses out there are caught up in this mirage. Brent Leary said, “The attention economy is not growing, which means we have to grab the attention that someone else has today”. The statement is very much valid. As competition for attention increases, you as a business owner needs to create better content to meet the expectations of your clients.

As the name implies, B2C content marketing is the process of using useful and engaging content to promote your products and services to your clients and prospective customers. B2C content marketing is the art of using content to create Brand awareness, strengthening your business audience, and converting prospective audiences to customers.

The right content can generate the desired results; you just need to approach it the right way. Many business owners are still getting it quite wrong. Content marketing is not just a keyword; it is an effective marketing strategy. In this article, we would be looking at effective ways to generate content marketing ideas for B2C clients.

This article is divided into various segments for easy understanding. Let’s have a quick look at the features of B2C customers. The B2C content marketing makes use of methods that involves the customers directly; so, you need to understand your customers. Here are a few characteristics of B2C customers;

1. They are emotional: When marketing your products and services to customers, you need to focus more on the benefits of your products. B2C customers are emotional, they are likely not interested in lengthy speeches. B2C customers have shorter purchasing process; all you need to do is point out the benefits of your products or services.
2. They desire information: According to research, timely and updated information are known to boost sales opportunities. Accurate information when properly used gives you a proper edge above your competitors. It is important to note that customers are searching for solutions to their problems. B2C customers would trust your brand when they see you as a source of reliable information.

What Do Your Clients Want?

As a Content Manager, you need to be aware of what your clients want. Getting them to visit your website is one thing, keeping them on the website is another. Your audiences are more interested in what you say; therefore, your content must be valuable and informative. Most importantly, your articles should be designed to inspire your clients and build credibility.

To know what your clients want, you need to research on the keywords they use. The Google AdWords Keyword Planner is a research tool you can use. This tool will assist you to find the relevant keywords and phrases that are related to your products and services. It will also give you an understanding of how often some words are used. This can help you to narrow down your content to what your clients really want.

Understanding B2C customers are the key to providing them good service, it will help to identify what they need more effective, generate content marketing ideas to contact them, and eventually allow you to boost your sales.

Fundamentals of B2C Content Marketing

To curate the relevant contents to your customers you need to;

1. Identify your client’s goal: Your clients have their aim; they have results they are trying to achieve. It is your work to identify their goals and align them with your products. Most times, you might need to ask the question “will my product match their goals”. If yes, how will you get it across to them? Have a look at the second point.
2. Use catchy headlines: After identifying your client’s goal, you need to get their attention and let them know that your product matches their needs. Your content must highlight the benefits of your products. It is recommended to write headlines in the active voice and not in the passive voice. Remember that B2C customers are emotional, they care more about the benefits they will derive from your product than length write-ups.
3. Engage your customers: In B2C content marketing, the social web is useful in achieving your marketing goals. It is not a secret that your B2C customers are more apt to interact and stay engaged with your social media when you create content that has real value. This also makes your content more shareable because it is related. Shared content can spread outside the original platform and your great content can appear in other areas that you did not share it with. This is because your community enjoys your content and wants others to get the same feeling they did. As a content manager, internet marketer, or SEO manager, you need to determine the appropriate channel for sharing information.
4. Tell your brand story: As a CEO, you need to give customers the right perception of your brand. This can help to attract a new audience to your website. You can connect emotionally to your clients by telling your valuable brand stories to keep them engaged.
5. Make your content actionable: The aim of B2C content marketing is to promote your product to prospective customers. Let customers know what to do after reading your posts, add some action buttons at the end of your content. Research has proved this method to be effective than contents without the “call to action”.

Conclusion

The main aim of content marketing is to increase sales. In achieving this aim, there are some fundamentals that you need to know. Here you go;

1. Product: Business exists because of its products. Without a relevant product, there is nothing to promote to your customers. Your content marketing techniques are based on your products. Your customers need to be aware of the benefits your products can offer them.
2. User experience: You need to have the right company culture that listens to your customers and offers them the best customer service possible. Getting customers to visit your website is one thing, keeping them and getting them to patronize you is another. During the research, it was found that 79% of web users usually scan any new content they come across. That percentage is quite high, other researches have led to the use of “Scannable Web Content Formats” that allows readers to get the best from any web content anytime they visit your website.