6 Competitor Analysis Tools That Can Sharpen Your Edge On Success

Keeping up with your competitors is more than a game. It’s a survival technique. In the business world, knowing what is going on in your industry and finding the gaps that your company can fill can make or break your business.

Analyzing your competitor’s marketing strategies can help you find and exploit their weaknesses. With a little digging, you can find competitive advantages that others are missing and develop your business in ways that protect your corner of the market.

SEO shifts are subtle. Relying on digital tools to keep up with competitors and trends is a smart move.

There are plenty of competitor analysis tools to choose from. Features range from traffic tracking to keyword monitoring. Here are six favorite tools for keeping an eye on the competition—and why their features matter.

SimilarWeb

[Visit website] For traffic analysis, SimilarWeb is one of the top tools you can choose. Analyzing traffic can help you discover keywords that send traffic to your site, and SimilarWeb excels at this.

The website overview displays global rank, country rank and category rank, total visits and where those visits come from.

The traffic share feature shows what percentage of those visits came from specific sites. This feature is especially helpful when you’re looking for competitor’s strategies because it shows traffic volumes by source, such as paid advertising, display ads and organic content.

A traffic share comparison chart can identify emerging trends and new players by displaying which companies are influencing the industry—and how influential they’re being. There’s also a tool that zeroes in an audience interests, which can be useful for developing marketing strategies or content.

Brand24

[Visit website] The claim to fame for Brand 24 is its social listening feature. For competitor marketing analysis, knowing when your website is mentioned on social media can offer insight into the types of conversations going on in the industry.

Those mentions can be categorized as positive, negative and neutral, so you can get a feel for how to tweak your website to produce favorable impressions on visitors. It also boosts customer service capabilities.

From a competitive marketing standpoint, comparing your social mentions with those of your competitors can be both fun and enlightening. Grouping search results by topics, keywords and word clouds can help you discover trends for keywords and topics.

One other useful tool is Brand24’s influencer score. This rank shows who is the most influential in your industry so you can decide who to work with. It’s also useful for deciding which companies to study in order to build successful marketing strategies.

SEMRush

[Visit website] Paying attention to SEO through keywords and traffic patterns are highlights of SEMRush.

According to the SEMRush website, competing within your industry requires understanding the terms your competitors use. Once you know what to look for, you can find opportunities they’re missing.

This tool allows you to search for how often a keyword is used and where it is used most, including top ranking pages.

The Keyword Magic feature helps you find related keywords and see how competitors are using them. The keyword difficulty tool can be used to discover which keywords are the best targets to use to try to bump up your rankings.

The organic traffic insights feature compares data from Google Analytics and Google Console accounts with data from SEMRush. The advantage: you can see keywords that Google Analytics can’t find.

Siteliner

[Visit website] To compete well, you need a thriving website. Siteliner can show you how your site is doing (and other sites, as well).

To use this tool, type the URL of the website you want to gather information on into the search bar. This pulls up a list of benchmarks comparing the website’s performance to the performance of similar sites in the industry.

You can check for loading speed, broken links, most linked-to pages, and duplicate content. The output shows what your metrics are, what the median metrics are for all other sites, and how that compares (by percentage)

Ahrefs

[Visit website] Ahrefs is a solid package that offers a wide range of competitor analysis tools, including basic keyword research, a rank tracker, an SEO toolbar and a site auditor/site explorer. It’s excellent at gathering information from specific sites and from the wider internet webscape.

Keyword and content features allow users to determine the difficulty of certain keywords and to generate keyword ideas to try. The backlinks tools can be used for comparing backlinks or finding broken ones that need repair.

One of Ahref’s best features is the ability to compare websites side by side. Users can compare up to five domains at one time, view their backlinks, watch link growth over time and use those metrics to improve their own site performance.

Rank Signals

[Visit website] One of Google’s SEO tactics is to check for the number of quality backlink a website has. If you have too many low-quality backlinks or only a few quality backlinks, your site won’t compare well to other sites in the industry.

As a backlink checker tool, Rank Signals excels. Besides tracking your own backlinks, you can track backlinks from your competitors and see what sources are linking to them. This can provide helpful insight for when it’s time to tweak your marketing strategy.